MFA

Innovation

As the world changes at a faster and faster pace, ideas and ways of operating that were adequate only yesterday no longer suffice. Given the torrid pace of change, the rapid commoditization of products, and the convergence of strategies, firms that rely on yesterday's ideas, yesterday's products, and yesterday's assumptions are clearly vulnerable.

Organizations need a constant stream of new ideas if they are to create exciting and prosperous futures. Yet, in most organizations, there is resistance to change the approach to innovation lest it upset the status quo. Most companies today have allowed their methods of encouraging, nurturing, and acting on new ideas to languish while they focused on more immediate concerns, such as taking costs out of existing processes and products and services.

The only thing that separates you from your competitors are the skills, knowledge, commitment, and innovative abilities of your people. To win the competitive game, every company must strive to provide customers with a value proposition that is noticeably superior to the one you offered before. To win, companies must respond to newly emerging customer needs with well designed products and services and business models that anticipate these needs. They must employ new technologies that reduce their cost of doing business, and allow for greater speed and customization.

For these reasons, a culture of innovation needs to become part of the process of management. It cannot be confined to one or two departments or farmed out to an elite group of star performers. Instead, it must permeate the entire company, and it must encompass new products, new services, new processes, new strategies, new business models, and the pursuit of new markets. It must be comprehensive.

Successful innovation means more than just hatching ideas. It means being able to act on those novel suggestions and champion them into specific results that create tangible customer value, improve processes, and build new opportunities. Creativity and passion are required at the inception and during each phase along the way to deal with bureaucracy and inertia. From the smallest improvement to the new mega-product ideas depend on people's commitment to bringing them to fruition.

We in MFA, based on our in company assignments and request from clients, have developed The Internal Innovator Workshop. A program which enables management to develop a culture of Strategic Innovation within organizations where the Skills, Knowledge and Attitudes of ALL employees are stimulated to generate value adding approaches to creativity, idea generation and innovation.

MFA can:

Facilitate the implementation of the Europe Innova project IMP³rove within organisations which will benchmark their current approach to innovation against similar organisations within Europe and give recommendations for improvement.

Facilitate the implementation of a structure for innovation within your organisation.

Run The Internal Innovator Workshop for your organisation either internal or at an external venue.

Address your management team on current innovative approaches for the growth and development of your organisation.