MFA

Franchising.

Franchising is the most popular system for growing a business in the United States today. According to every government survey, franchising has experienced explosive growth since the mid-70s and is expected to be the leading method of doing business in the new century.

In the United States, there are over 2,500 franchise systems. These systems have in excess of 534,000 franchise units, which represent 3.2% of the total businesses. This 3.2% of all businesses controls over 35% of all retail and service revenue in the U.S. economy. This growth can also be related to the dramatic growth of franchising in Ireland. The franchise sector in Ireland in made up of foreigh based master franchises McDonalds, Starbucks, Chem Dry etc but over the past decade a growing number of home based franchises have sucessfully developed and expanded i.e. O'Briens, Insomnia, The sector has a turnover of €2.1 billion representing an increase of 69% since the last survey with currently 270 active systems in Ireland providing 25,461 jobs.

A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt. Because it has been successful at teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.


Franchising's advantages over going into business for yourself include; opening quicker, experiencing success sooner, developing a customer base faster, having less risk and being more profitable.

Franchising is successful because the majority of people are creatures of habit and are brand-driven when they purchase goods and services. They trust brands that are see everywhere, every day. They tend to be loyal to a product or service delivered to us the same way all the time.

MFA can:


Work with prospective franchisors to develop a platform for the development of a sucessful franchise network.

Develop the required documentation to include Strategic Plan, Operations Manual, Franchise Agreement, Training Manual.

Develop a launch strategy to include franchisee recruitment, marketing/advertising plans, first day launch, franchisee/staff training.

Develop monitoring regime to include mystery shopper/customer, feedback management.

Work with established worldwide franchisors to develop a sucessful Irish franchise network.